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Domo

Car Parts and Repair Shop

Serviço

Rebranding

Localização

Bahia, Brazil

Domo, a distinguished auto parts and repair shop based in Bahia, Brazil, was looking for a rebranding as its current name 'Mundial' no longer matched its evolving vision. The project highlights the company's core values: dedication to customer service and vehicle care since 2012, thus enhancing the quality of life and well-being for all. We anchored the key message of the rebranding in the dome symbol, which embodies “embrace”, conveying the essence of “everything you need for your car in one place.”

Imge Grid
Imge Grid
Imge Grid
Desafio
Desafio

The challenge was to reinvent itself in such a competitive market, creating a strong and distinctive identity that resonates with a modern audience, without abandoning the brand's current audience. It was essential to communicate Domo's essence to establish trust and differentiate the company from traditional competitors.

Solução
Solução

We responded to this challenge with a complete rebranding, maintaining Domo's values: comprehensive car care, innovation and an unwavering commitment to quality and customer service. The omnichannel strategy was reinforced, with an optimized experience in the physical store and on the website. This focus allowed Domo to offer an unprecedented purchasing and service experience, consolidating the brand's new positioning and reaffirming its commitment to excellence.

Estrategista

Sam Petrillo

Designer

Rafael Veiga

About Domo
About Domo
About Domo
Challenges
Challenges
Challenges
Brand Atributes
Brand Atributes
Brand Atributes
Solution
Solution
Solution
Logo Concept
Logo Concept
Logo Concept
Company Photo Grid
Company Photo Grid
Company Photo Grid
video
video
video
Smartphone
Smartphone
Smartphone
Business Card
Business Card
Business Card
Stationery
Stationery
Stationery
Envelope
Envelope
Envelope
Business Card Set
Business Card Set
Business Card Set
Shelve and Box
Shelve and Box
Shelve and Box
Display Led
Display Led
Display Led
Laptop over a Tire
Laptop over a Tire
Laptop over a Tire
Envelopes and Cellphone
Envelopes and Cellphone
Street Billboard
Street Billboard
Boxes
Boxes
Box from Totebag
Box from Totebag
Totebag and Advertising
Totebag and Advertising
Box in foam
Box in foam
Box and Parking Meter
Box and Parking Meter
Cargo Van
Cargo Van
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