Domo
Car Parts and Repair Shop
Serviço
Rebranding
Localização
Bahia, Brazil
Domo, a distinguished auto parts and repair shop based in Bahia, Brazil, was looking for a rebranding as its current name 'Mundial' no longer matched its evolving vision. The project highlights the company's core values: dedication to customer service and vehicle care since 2012, thus enhancing the quality of life and well-being for all. We anchored the key message of the rebranding in the dome symbol, which embodies “embrace”, conveying the essence of “everything you need for your car in one place.”
The challenge was to reinvent itself in such a competitive market, creating a strong and distinctive identity that resonates with a modern audience, without abandoning the brand's current audience. It was essential to communicate Domo's essence to establish trust and differentiate the company from traditional competitors.
We responded to this challenge with a complete rebranding, maintaining Domo's values: comprehensive car care, innovation and an unwavering commitment to quality and customer service. The omnichannel strategy was reinforced, with an optimized experience in the physical store and on the website. This focus allowed Domo to offer an unprecedented purchasing and service experience, consolidating the brand's new positioning and reaffirming its commitment to excellence.
Estrategista
Sam Petrillo
Designer
Rafael Veiga
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