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Domo - Car Parts
Car parts
Serviço
Rebranding
Localização
Bahia, Brazil
A Dive into the Special Coffee Culture
Domo, a distinguished auto parts and repair shop based in Bahia, Brazil, was looking for a rebranding as its current name 'Mundial' no longer matched its evolving vision. The project highlights the company's core values: dedication to customer service and vehicle care since 2012, thus enhancing the quality of life and well-being for all. We anchored the key message of the rebranding in the dome symbol, which embodies “embrace”, conveying the essence of “everything you need for your car in one place.”
Transform Perceptions and Establish a Standard of Excellence
The challenge was to reinvent itself in such a competitive market, creating a strong and distinctive identity that resonates with modern audiences, without abandoning the brand’s current audience. It was essential to communicate the essence of Domo to establish trust and differentiate the company from traditional competitors.
Strategist
Sam Petrillo
Designer
Rafael Veiga
An Integrated Branding and Customer Experience Strategy
We responded to this challenge with a complete rebranding, maintaining Domo’s values: complete car care, innovation and an unwavering commitment to quality and customer service. The omnichannel strategy was reinforced, with an optimized experience in the physical store and on the website. This focus allowed Domo to offer an unprecedented shopping and service experience, consolidating the brand’s new positioning and reaffirming its commitment to excellence.
Visual Identity Redefinition: A complete rebranding was carried out, creating a modern and elegant visual identity.
The logo, packaging, and marketing materials were redesigned to convey the brand's premium essence.Communication and Content: Marketing campaigns were developed that highlighted the coffee producers' story
and production processes, creating a captivating narrative that educates and inspires consumers.Sustainability in Focus: The brand reinforced its commitment to sustainable practices, from choosing suppliers
to using eco-friendly packaging, aligning with the expectations of conscious consumers.Customer Experience: Improvements in store experience and customer service were implemented, ensuring that
each visit to Spring is memorable.Digital Presence: The online presence was intensified through an optimized website for SEO and a robust strategy on
social media, increasing brand visibility and engagement.
These actions resulted in a significant increase in customer loyalty and recognition of Spring as an excellence brand in the specialty coffee market. The integrated approach not only met consumer expectations, but exceeded them, establishing a new standard in the specialty coffee industry.
YOU HAVE TAKEN THE FIRST STEP
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