Magnus Weaponry
Weaponry
Serviço
Rebranding
Localização
Las Vegas, Nevada, USA
A Dive into the Special Coffee Culture
Magnus Sports is a weapons store founded in 2015 in Las Vegas, Nevada, USA. Self proclaimed "Las Vegas Premier Firearms Boutique", it's a reference in the arms and ammunition branch in the region. The business owner its a former Federal Law Enforcement Officer for the DHS, multiple world champion shooter, former world record holder for speed shooting, 1st shooter in the country and is the lead qualifier for USA Shooting Team. With all his expertise and after years of foundation of Magnus, he decided to renew their identity to reflect the current spirit of the company.
Transform Perceptions and Establish a Standard of Excellence
After an in-depth research with the client, we've decided that instead of using the military badges common in this field, a modern brand with wider applications should be created. In the first immersion phase we focus on the name Magnus to base the creation.
An Integrated Branding and Customer Experience Strategy
Heinrich Gustav Magnus was the German physicist who determined the Magnus effect, that can be observed in cylinders, spheres and projectiles in an air flow. The Magnus effect is primarily responsible for the speed and accuracy of a ballistic projectile, according to the principles of Newton's 3rd Law and Bernoulli's Theorem. Based on that, the brand concept followed the aerodynamics of the bullet.
Visual Identity Redefinition: A complete rebranding was carried out, creating a modern and elegant visual identity.
The logo, packaging, and marketing materials were redesigned to convey the brand's premium essence.Communication and Content: Marketing campaigns were developed that highlighted the coffee producers' story
and production processes, creating a captivating narrative that educates and inspires consumers.Sustainability in Focus: The brand reinforced its commitment to sustainable practices, from choosing suppliers
to using eco-friendly packaging, aligning with the expectations of conscious consumers.Customer Experience: Improvements in store experience and customer service were implemented, ensuring that
each visit to Spring is memorable.Digital Presence: The online presence was intensified through an optimized website for SEO and a robust strategy on
social media, increasing brand visibility and engagement.
These actions resulted in a significant increase in customer loyalty and recognition of Spring as an excellence brand in the specialty coffee market. The integrated approach not only met consumer expectations, but exceeded them, establishing a new standard in the specialty coffee industry.
YOU HAVE TAKEN THE FIRST STEP
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