Magnus
Weaponry
Serviço
Rebranding
Localização
Las Vegas, Nevada, USA
Magnus Sports is a weapons store founded in 2015 in Las Vegas, Nevada, USA. Self proclaimed "Las Vegas Premier Firearms Boutique", it's a reference in the arms and ammunition branch in the region. The business owner its a former Federal Law Enforcement Officer for the DHS, multiple world champion shooter, former world record holder for speed shooting, 1st shooter in the country and is the lead qualifier for USA Shooting Team. With all his expertise and after years of foundation of Magnus, he decided to renew their identity to reflect the current spirit of the company.
After an in-depth research with the client, we've decided that instead of using the military badges common in this field, a modern brand with wider applications should be created. In the first immersion phase we focus on the name Magnus to base the creation.
Heinrich Gustav Magnus was the German physicist who determined the Magnus effect, that can be observed in cylinders, spheres and projectiles in an air flow. The Magnus effect is primarily responsible for the speed and accuracy of a ballistic projectile, according to the principles of Newton's 3rd Law and Bernoulli's Theorem. Based on that, the brand concept followed the aerodynamics of the bullet.
YOU HAVE TAKEN THE FIRST STEP
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