Spring Image 1
Spring - Special Coffee

Coffee

Serviço

Rebranding

Localização

Angelândia - MG, Brazil

A Dive into the Special Coffee Culture

A Spring Specialty Coffee é uma marca que busca proporcionar uma experiência única aos amantes de café. Localizada no coração da cidade, a Spring valoriza a qualidade, a origem e a preparação de cada grão, garantindo uma jornada sensorial incomparável. Cada xícara oferecida pela Spring é fruto de um trabalho minucioso, desde a escolha dos melhores grãos até a arte final do barista. Original da renomada Fazenda Primavera, eleita três vezes como a produtora do melhor café do Brasil, sua missão é de oferecer apenas os melhores grãos, cultivados com dedicação e a tradição que a tornou referência no mercado de cafés especiais, aliando qualidade superior e responsabilidade social.

Spring Image 2
Spring Image 2
Spring Image 2
Challenge
Challenge

Transform Perceptions and Establish a Standard of Excellence

A Spring enfrentava o desafio de se posicionar em um mercado competitivo, onde a diferenciação e a fidelização do cliente são cruciais. A missão era clara: educar o consumidor sobre o valor do café especial e criar uma conexão emocional com a marca. Além disso, era necessário desenvolver uma identidade visual que refletisse a qualidade e a autenticidade dos produtos, atraindo tanto os conhecedores de café quanto os novos apreciadores.

Solution
Solution

An Integrated Branding and Customer Experience Strategy

Para superar esses desafios, foi elaborada uma estratégia abrangente que incluiu:

  • Visual Identity Redefinition: A complete rebranding was carried out, creating a modern and elegant visual identity.
    The logo, packaging, and marketing materials were redesigned to convey the brand's premium essence.

  • Communication and Content: Marketing campaigns were developed that highlighted the coffee producers' story
    and production processes, creating a captivating narrative that educates and inspires consumers.

  • Sustainability in Focus: The brand reinforced its commitment to sustainable practices, from choosing suppliers
    to using eco-friendly packaging, aligning with the expectations of conscious consumers.

  • Customer Experience: Improvements in store experience and customer service were implemented, ensuring that
    each visit to Spring is memorable.

  • Digital Presence: The online presence was intensified through an optimized website for SEO and a robust strategy on
    social media, increasing brand visibility and engagement.

These actions resulted in a significant increase in customer loyalty and recognition of Spring as an excellence brand in the specialty coffee market. The integrated approach not only met consumer expectations, but exceeded them, establishing a new standard in the specialty coffee industry.

Spring - Cover
Spring - Cover
Spring - Cover
Spring - Logos
Spring - Logos
Spring - Logos
Spring - Stationery Presentation
Spring - Stationery Presentation
Spring - Stationery Presentation
Spring - Coffee Capsule Presentation
Spring - Coffee Capsule Presentation
Spring - Coffee Capsule Presentation
Spring - Coffee Packaging Presentation with Kettle
Spring - Coffee Packaging Presentation with Kettle
Spring - Coffee Packaging Presentation with Kettle
Spring - Coffee Capsule Packaging Presentation
Spring - Coffee Capsule Packaging Presentation
Spring - Coffee Capsule Packaging Presentation
Spring - Packaging Presentation showing details of coffee capsules
Spring - Packaging Presentation showing details of coffee capsules
Spring - Packaging Presentation showing details of coffee capsules
Spring - Presentation of vertical coffee capsule packaging
Spring - Presentation of vertical coffee capsule packaging
Spring - Presentation of vertical coffee capsule packaging
Spring - Pouch Packaging Presentation
Spring - Pouch Packaging Presentation
Spring - Pouch Packaging Presentation
Spring - Ground Coffee Presentation
Spring - Ground Coffee Presentation
Spring - Ground Coffee Presentation
Spring - Grains Presentation
Spring - Grains Presentation
Spring - Grains Presentation
Spring - Tractor Presentation
Spring - Tractor Presentation
Spring - Tractor Presentation
✦ LET'S ✦ WORK ✦ TOGETHER?

YOU HAVE TAKEN THE FIRST STEP

Do you want a project like this?

Every step of Boreal's branding journey is designed to create authentic, strategic, and visually impactful brands, ready to conquer their spaces in the market and in the hearts of their audiences.